Graphic Design 1A 2024-2025 (Fall)

The Advertising and Marketing with emphasis in Graphic Design program is designed to provide students with career training and knowledge in the fields of digital marketing and advertising in tandem with graphic design.

The program takes a dual approach in its implementation of instruction, providing students with theoretical and technical knowledge in digital advertising and marketing while training them in the skills and software of graphic design that will supplement their marketing and advertising instruction.

This program provides students with the fundamentals of the most important domains of digital marketing utilized today, with an understanding of how they relate to advertising and graphic design. The program trains students in general marketing business and analytics with deeper training pertaining to specific marketing tools such as email marketing, social media and more.

The students are also trained in graphic design through digital design software as an avenue to utilize their knowledge and training in advertising and marketing. Students gain hands-on experience creating different illustrations, graphics, and visual media that could fulfill different client needs from marketing campaigns to web design.

The students will use a variety of resources for their training in marketing, advertisement and visual media with the larger part of required materials pertaining to their graphic design training. The program will have students splitting their time between lecture and training with these resources and equipment playing an imperative part to their instruction.