Digital Marketing MMW1B – MS (6th-8th Grade)
8 Students
- Created By Jevon McGlory
- Posted on February 9th, 2024
Course Description
The introduction of Digital Marketing Pathway provides students with the essential lessons for an entry-level digital marketer professional. The student will learn how to build and manage digital campaigns. In addition, the students will identify market opportunities and analyze and implement marketing strategies fitting the brand’s needs while leveraging marketing automation, digital ads, and content creation.
Students will apply critical thinking skills to implement an advertising strategy and identify a target audience for company needs. Students will understand the value of using Digital Marketing tools and methodologies |
The course will introduce the students to collaborative learning while implementing marketing methods to create and distribute Digital Marketing campaigns, including Social Media scheduling, content creation labs, and client-based projects.
This program aligns with and incorporates the California Career Technical Education Model Curriculum Standards, Common Core State Standards as reflected in the Academic Alignment Matrix, and Standards for Career Ready Practice, Anchor, and Pathway Standards. |