Digital Marketing 2A 2024-2025 (Fall)
- Created By Jevon McGlory
- Last Updated January 21st, 2025
Course Description
By completing this course, you will gain essential knowledge in digital marketing that will help you understand how businesses connect with their audiences online. You will now know the importance of ethics in marketing, how to create compelling digital ads, optimize for mobile users, use SEO strategies to boost visibility, and measure the success of marketing campaigns with analytics.
Continue practicing these skills, and continue exploring the dynamic world of digital marketing. The more you engage with real-world projects, the stronger your understanding will become!
Curriculum
- 1 Section
- 27 Lessons
- Lifetime
Expand all sectionsCollapse all sections
- Digital Marketing 2A42
- 1.1Introduction – Module Video, Standards, Outcomes, Objectives.
- 1.3Lesson 1 – Objectives – Ethical Issues in Digital Marketing
- 1.4Lesson 1 – Step 1 – Lesson Video – Ethical Issues in Digital Marketing
- 1.5Lesson 1 – Step 2 – Presentation of Learning – Ethical Issues in Digital Marketing
- 1.6Lesson 1 – Step 3 – Discussion Board – Ethical Issues in Digital Marketing
- 1.7Lesson 1 – Step 4 – Assignment – Ethical Issues in Digital Marketing3 Days
- 1.8Lesson 1 – Step 5 – Learning Lab – Ethical Issues in Digital Marketing3 Days
- 1.9Lesson 1 – Step 6 – Quiz – Ethical Issues in Digital Marketing30 Minutes4 Questions
- 1.10Lesson 1 – Recap – Ethical Issues in Digital Marketing
- 1.12Lesson 2 – Objectives – Digital Advertising Basics
- 1.13Lesson 2 – Step 1 – Lesson Video – Digital Advertising Basics
- 1.14Lesson 2 – Step 2 – Presentation of Learning – Digital Advertising Basics
- 1.15Lesson 2 – Step 3 – Discussion Board – Digital Advertising Basics
- 1.16Lesson 2 – Step 4 – Assignment – Digital Advertising Basics3 Days
- 1.17Lesson 2 – Step 5 – Learning Lab – Digital Advertising Basics3 Days
- 1.18Lesson 2 – Step 6 – Quiz – Digital Advertising Basics30 Minutes4 Questions
- 1.19Lesson 2 – Recap – Digital Advertising Basics
- 1.21Lesson 3 – Objectives Mobile Marketing
- 1.22Lesson 3 – Step 1 – Lesson Video – Mobile Marketing
- 1.23Lesson 3 – Step 2 – Presentation of Learning – Mobile Marketing
- 1.24Lesson 3 – Step 3 – Discussion Board – Mobile Marketing
- 1.25Lesson 3 – Step 4 – Assignment – Mobile Marketing3 Days
- 1.26Lesson 3 – Step 5 – Learning Lab – Mobile Marketing3 Days
- 1.27Lesson 3 – Step 6 – Quiz – Mobile Marketing30 Minutes4 Questions
- 1.28Lesson 3 – Recap – Mobile Marketing
- 1.30Lesson 4 – Objectives – Search Engine Optimization (SEO)
- 1.31Lesson 4 – Step 1 – Lesson Video – Search Engine Optimization (SEO)
- 1.32Lesson 4 – Step 2 – Presentation of Learning – Search Engine Optimization (SEO)
- 1.33Lesson 4 – Step 3 – Discussion Board – Search Engine Optimization (SEO)
- 1.34Lesson 4 – Step 4 – Assignment – Search Engine Optimization (SEO)
- 1.35Lesson 4 – Step 5 – Learning Lab – Search Engine Optimization (SEO)3 Days
- 1.36Lesson 4 – Step 6 – Quiz – Search Engine Optimization (SEO)30 Minutes4 Questions
- 1.37Lesson 4 – Recap – Search Engine Optimization (SEO)
- 1.39Lesson 5 – Objectives – Analytics
- 1.40Lesson 5 – Step 1 – Lesson Video – Analytics
- 1.41Lesson 5 – Step 2 – Presentation of Learning Lab – Creating Content to Analyze
- 1.42Lesson 5 – Step 3 – Discussion Board – Analytics
- 1.43Lesson 5 – Step 4 – Assignment – Analytics
- 1.44Lesson 5 – Step 5 – Learning Lab – Creating Content to Analyze3 Days
- 1.45Lesson 5 – Step 6 – Quiz – Analytics30 Minutes4 Questions
- 1.46Lesson 5 – Recap – Analytics and Measurement
- 1.47Digital Marketing 2A Module Recap
