Digital Marketing 1B 2024-25 (Spring)

1. Social Media Marketing for Podcasts:
   • Building on the previous lesson, students delve into strategies for marketing podcasts specifically on social media platforms, including how to increase listenership and engagement through targeted social campaigns.
2. Blogging for the Website:
   • Students learn the essentials of blogging, including how to write engaging blog posts, optimize content for search engines, and integrate blogs into a broader digital marketing strategy.
3. Blogging and Content Creation:
   • This lesson combines blogging with broader content creation strategies, teaching students how to develop a consistent voice, plan content calendars, and produce high-quality, relevant content for blogs and other platforms.
4. Live Streaming and Broadcast Technology:
   • Students are introduced to live streaming and broadcast technology, learning how to plan and execute live events online, as well as the technical skills needed to manage live broadcasts effectively.
5. Influencer Marketing:
   • The final lesson focuses on influencer marketing, where students learn how to identify and collaborate with influencers to amplify their marketing efforts and reach a broader audience.

This program aligns with and incorporates the California Career Technical Education Model Curriculum Standards, Common Core State Standards as reflected in the Academic Alignment Matrix, and Standards for Career Ready Practice, Anchor, and Pathway Standards.