Digital Marketing 1A 2024-2025 (Fall)
- Created By Jevon McGlory
- Last Updated January 23rd, 2025
This Digital Marketing course is designed to introduce middle school and high school students to the foundational concepts and practical applications of digital marketing. Throughout the year, students will explore a variety of topics that equip them with the skills to create, manage, and promote digital content across multiple platforms. Below is a brief overview of the lessons covered in the course:
- Introduction to Digital Marketing:
- This lesson provides an overview of digital marketing, covering the basic concepts, the role of digital marketing in today’s world, and its importance in reaching and engaging audiences online.
- Planning Digital Magazines:
- Students learn how to plan and organize content for a digital magazine, including identifying the target audience, selecting themes, and understanding the components that make a digital magazine successful.
- Social Media Marketing:
- This lesson introduces the fundamentals of social media marketing, including how to create effective social media strategies, engage with audiences, and analyze the impact of social media campaigns.
- Content Creation:
- Students explore the various types of digital content, such as text, images, and videos. They learn how to create compelling content that aligns with marketing goals and resonates with the target audience.
- Introduction to Podcast Marketing:
- In this lesson, students are introduced to the world of podcasting and learn how podcasts can be used as a powerful marketing tool. They explore the basics of creating and promoting podcasts.
This program aligns with and incorporates the California Career Technical Education Model Curriculum Standards, Common Core State Standards as reflected in the Academic Alignment Matrix, and Standards for Career Ready Practice, Anchor, and Pathway Standards.
Curriculum
- 1 Section
- 27 Lessons
- Lifetime
Expand all sectionsCollapse all sections
- Module - Digital Marketing 1A42
- 1.1Introduction – Digital Marketing 1A
- 1.3Digital Marketing Lesson 1 – Objectives – Introduction to Digital Marketing
- 1.4Lesson 1 – Step 1 – Lesson Video – Introduction to Digital Marketing
- 1.5Lesson 1 – Step 2 – Presentation of Learning – Introduction to Digital Marketing
- 1.6Lesson 1 – Step 3 – Discussion Board – Introduction to Digital Marketing
- 1.7Lesson 1 – Step 4 – Assignment – Introduction to Digital Marketing3 Days
- 1.8Lesson 1 – Step 5 – Learning Lab – Introduction to Digital Marketing3 Days
- 1.9Lesson 1 – Step 6 – Quiz – Introduction to Digital Marketing30 Minutes4 Questions
- 1.10Lesson 1 – Recap – Introduction to Digital Marketing
- 1.12Lesson 2 – Objectives – Planning Strategy for Digital Magazines
- 1.13Lesson 2 – Step 1 – Lesson Video – Planning Strategy for Digital Magazines
- 1.14Lesson 2 – Step 2 – Presentation of Learning – Planning Strategy for Digital Magazines
- 1.15Lesson 2 – Step 3 – Discussion Board – Planning for Digital Magazines
- 1.16Lesson 2 – Step 4 – Assignment – Planning Strategy for Digital Magazines3 Days
- 1.17Lesson 2 – Step 5 – Learning Lab – Planning Strategy for Digital Magazines3 Days
- 1.18Lesson 2 – Step 6 – Quiz – Planning Strategy for Digital Magazines30 Minutes4 Questions
- 1.19Lesson 2 – Recap – Planning Strategy for Digital Magazines
- 1.21Lesson 3 – Objectives – Social Media Marketing Basics
- 1.22Lesson 3 – Step 1 – Lesson Video – Social Media Marketing Basics
- 1.23Lesson 3 – Step 2 – Presentation of Learning – Social Media Marketing Basics
- 1.24Lesson 3 – Step 3 – Discussion Board – Social Media Marketing Basics
- 1.25Lesson 3 – Step 4 – Assignment – Social Media Marketing Basics3 Days
- 1.26Lesson 3 – Step 5 – Learning Lab – Social Media Marketing Basics3 Days
- 1.27Lesson 3 – Step 6 – Quiz – Social Media Marketing Basics30 Minutes4 Questions
- 1.28Lesson 3 – Recap – Social Media Marketing Basics
- 1.30Lesson 4 – Objectives – Content Creation for Digital Media
- 1.31Lesson 4 – Step 1 – Lesson Video – Content Creation for Digital Media
- 1.32Lesson 4 – Step 2 – Presentation of Learning – Content Creation for Digital Media
- 1.33Lesson 4 – Step 3 – Discussion Board – Content Creation for Digital Media
- 1.34Lesson 4 – Step 4 – Assignment – Write your Sports Article using Canva
- 1.35Lesson 4 – Step 5 – Learning Lab – Content Creation for Digital Media
- 1.36Lesson 4 – Step 6 – Quiz – Content Creation for Digital Media30 Minutes4 Questions
- 1.37Lesson 4 – Recap – Content Creation for Digital Media
- 1.39Lesson 5 – Objectives – Intro to Podcast Marketing
- 1.40Lesson 5 – Step 1 – Lesson Video – Intro to Podcast Marketing
- 1.41Lesson 5 – Step 2 – Presentation of Learning – Intro to Podcast Marketing
- 1.42Lesson 5 – Step 3 – Discussion Board – Intro to Podcast Marketing
- 1.43Lesson 5 – Step 4 – Assignment – Intro to Podcast Marketing3 Days
- 1.44Lesson 5 – Step 5 – Learning Lab – Create Your Own Website (Capstone Project)7 Days
- 1.45Lesson 5 – Step 6 – Quiz – Intro to Podcast Marketing30 Minutes4 Questions
- 1.46Lesson 5 – Recap – Intro to Podcast Marketing
- 1.47Module – Recap – Digital Marketing 1A
